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Natural food ingredients are a passion and a bottom line for PURE NZ Ice Cream. But with all the shortcuts and cost-savings available in today's food industry via processed ingredients, artificial additives, thickeners and colourings, why invest the time and money in sourcing real food and creating natural food products?
We've thought of 5 good reasons why we do what we do.
Number 1: Hug a Farmer
You're giving a farmer a hug by choosing their natural produce over lab produced food science products. Agriculture is the largest sector of the tradable economy in New Zealand, so everyone from the berry farmer in Blenheim, to the Beekeeper in Canterbury - to the ice cream lover in Kaitaia benefits if this sector remains vibrant and innovative.
Number 2: Intensity of Flavour
Natural ingredients are rich in nutrients and colour, offering up more natural, intense flavours than their synthetic counterparts.
Number 3: Heart Healthy
Natural ingredients are Heart-Healthy, as they are loaded with antioxidants and nutrients that support good heart health, including magnesium and healthy fats. Eating a diet rich in nutritious, unprocessed foods may also help reduce inflammation, which is believed to be one of the major causes of heart disease.
Number 4: Higher in Fibre
Natural ingredients are higher in Fibre, helping you feel more sated with fewer calories, as well as aiding digestion and metabolic health.
Number 5:
Rich in Antioxidants
Antioxidants are compounds that help fight free radicals, which are unstable molecules that can damage your body's cells. They are found in all real food ingredients, especially colourful fruits and berries.
At PURE New Zealand Ice Cream, we're dedicated to using carefully selected, natural ingredients so you can be sure that every serve of PURE indulgence has NO E-numbers, artificial additives, thickeners, flavours or colourings.
It's a good idea to check the ingredients on all food packaging before you make a decision to purchase, as everything isn't always what it seems and everything certainly isn't PURE...
To find out more about PURE New Zealand Ice Cream's commitment to natural ingredients contact us or call us on +64 3 443 7792.